Recruitment Marketing

Dashboard Confessional: How To Lie With Social Recruiting Analytics

As someone who’s more or less grown up with the commoditization and corporate adoption of social media, and as someone who gets paid to...

Everything I Learned About Recruiting, I Learned From Content Marketing

There’s a cottage industry out there of industry analysts, speakers, consultants and bloggers dedicated to the HR and recruiting...

Best Recognize: How To Fight Flight and Retain Top Talent

Ask pretty much any CEO these days, and they’ll tell you that the old cliche that “employees are every company’s biggest...

Inbound Marketing for Recruiting: Making Candidates Care Enough To Click

It’s estimated there are approximately 28,000 companies competing in the HR Technology space, and some mornings, opening my inbox feels a...

Network News: Putting Talent Networks To Work

It’s no secret that applying for jobs sucks. The fact is, most candidates have pretty much consigned themselves to these processes that...

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x:Recruiting=marketing. Or to some...

Black Hole Sun: Experiencing The Candidate Experience

I write a lot about candidate experience, because employers can’t get enough of this stuff. On the other hand, I really wish we could...

How To Fix a Crappy Company Culture

Every company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a...

Candidates Are Users, Too: Applying UX Principles to HR and Recruiting

Have you ever actually applied for a job that’s posted on your careers site? Yeah, I’m guessing from that blank look that the...

Is Your Job Application Process Turning Off Top Talent?

If you clicked through to read this post, you must have had a little niggling doubt in your mind that the answer to the title of this blog,...

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