Recruitment Marketing

How to Reach Passive Candidates Using Facebook Ads: Audience Targeting

Facebook is one of the most powerful digital platforms in the world. With a user population bigger than China, you might say it is a pretty...

The Critical Role Your Marketing Strategy Has in Landing Top Talent

When we think of talent acquisition, we often think about the process of sourcing, interviewing and persuading top candidates to join a...

Becoming a 5 Minute Digital Marketer: Why Saying You Have No Time is BS

Digital marketing is a big topic and can be overwhelming for many recruiters due to the amount of information and choices available. It is...

A Guy Can Dream, Can’t He? Here’s My Ideal Talent Acquisition Process

It occurred to me recently that we look at the recruitment process in pieces and rarely as a whole. I can’t find any articles about...

The Critical First 100 Days of an Employment Branding Program

I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to...

15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their...

Need a New Year’s Resolution? How About Building a Diverse Talent Pool?

Start your new year with a new strategy: Build and implement a diverse talent pool for your company. Whether you use social media or...

5 Ways You May Be Damaging Your Candidate Experience

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to...

Here’s What Happens When You Don’t Treat a Passive Candidate Well

Here’s a question that TA professionals should be asking: What is it that top level talent is saying about your company when they get...

The 3 Hottest Trends That Will Impact Recruiters in 2018

Effective talent acquisition and recruitment often top the list of priorities for organizations as they move into a New Year, and 2018 is...

Just add your e-mail!