Recruitment Marketing

The Recruiting Metrics You Need Help On

The gold standard recruiting metrics of the past decade or so have been: Time to hire/time to fill Quality of hire Both make sense:...

What AI can do around Candidate Rediscovery

Quick definition to begin: candidate rediscovery is the process of finding previous applicants — who didn’t get the job they...

How to Reach Passive Candidates Using Facebook Ads: Audience Targeting

Facebook is one of the most powerful digital platforms in the world. With a user population bigger than China, you might say it is a pretty...

The Critical Role Your Marketing Strategy Has in Landing Top Talent

When we think of talent acquisition, we often think about the process of sourcing, interviewing and persuading top candidates to join a...

Becoming a 5 Minute Digital Marketer: Why Saying You Have No Time is BS

Digital marketing is a big topic and can be overwhelming for many recruiters due to the amount of information and choices available. It is...

A Guy Can Dream, Can’t He? Here’s My Ideal Talent Acquisition Process

It occurred to me recently that we look at the recruitment process in pieces and rarely as a whole. I can’t find any articles about...

The Critical First 100 Days of an Employment Branding Program

I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to...

15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their...

Need a New Year’s Resolution? How About Building a Diverse Talent Pool?

Start your new year with a new strategy: Build and implement a diverse talent pool for your company. Whether you use social media or...

5 Ways You May Be Damaging Your Candidate Experience

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to...

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