[PODCAST] What Do You Think Competitive Intelligence Is?

The stark view of competitive intelligence

What if competitive intelligence is an oxymoron, and most of what vendors are doing is navel-gazing? “Our competitor is doing this … so I guess we should do it!” How common is that thinking in software orgs, especially HR Tech organizations? 

Right.

In software, your biggest competitor is the status quo. It’s not your industry rivals. It’s beating the status quo.

 

Two days a year, do this

Take two full days every year.

Go look at your rivals in-industry.

Screenshot their software. Download all their stuff. Look at their branding. Look at their social. 

 

Next: Write down their messaging.

The other 363 days of the year?

Don’t even think about them.

Just do it twice so you see the landscape, but don’t think about it more than that. 

If you look at your competitors multiple times per week, it’s almost a viral infection. “They’re using blue and gray … should we do that?” Who really cares? Make the best product you can and help solve the problems people have with work, talent, and hiring. Right?

 

How to “study” the game you’re in

Find out how different organizations do things. 

That means processes, tech adoption, hiring process, communication, etc. What’s their mix of process, people, and technology?

 

Hint: no two organizations really do anything the same way when you get right down to it. But if you go org-by-org and personalize the process you’re using to research and sell, now you can find the actual pain points of these companies. 

Next ask yourself: “Hey, can we solve this?” If you can, you can approach that company. 

It seems very basic, but most people don’t ever think this way. 

They just dive in headlong. Getting a company over the status quo is about change management. That’s it. 

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William Tincup

William is the President of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He’s written over 200 HR articles, spoken at over 150 HR & recruiting conferences and he’s conducted over 1000 HR podcasts. Connect with him via Twitter, Facebook, Instagram, and LinkedIn. Not up to speed in the social media game? Reach out via email.


William serves on the Board of Advisors for Talentegy, Wellocity, GlitchPath, Talent Ninja, Universum Americas, Engagedly, Echovate, VibeCatch, Continu, Hyphen, Bevy, Happie, RolePoint, Causecast, Work4Labs, Talent Tech Labs, and SmartRecruiters. He was previously an advisor to PeopleMatter (sold to Snagajob Q2 2016), Good.Co (sold to StepStone Q1 2016), Smarterer (sold to Pluralsight Q4 2014) and a board member of Chequed (merged to create OutMatch Q3 2015).




William is the President of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He’s written over 200 HR articles, spoken at over 150 HR & recruiting conferences and he’s conducted over 1000 HR podcasts. Connect with him via Twitter, Facebook, Instagram, and LinkedIn. Not up to speed in the social media game? Reach out via email.

William serves on the Board of Advisors for Talentegy, Wellocity, GlitchPath, Talent Ninja, Universum Americas, Engagedly, Echovate, VibeCatch, Continu, Hyphen, Bevy, Happie, RolePoint, Causecast, Work4Labs, Talent Tech Labs, and SmartRecruiters. He was previously an advisor to PeopleMatter (sold to Snagajob Q2 2016), Good.Co (sold to StepStone Q1 2016), Smarterer (sold to Pluralsight Q4 2014) and a board member of Chequed (merged to create OutMatch Q3 2015).

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