PandoLogic – Demystifying Programmatic with Terry Baker
I hope you’re all having a wonderful weekend. Today, we have another wonderful show for you because I have Terry Baker on from PandoLogic to discuss one of the most misunderstood terms and uses of technology in Talent Acquisition. I’m really excited to talk to Terry on demystifying programmatic.
About Terry Baker & PandoLogic
Terry has been in the HR world for about 20 years, traditionally in software on the vendor side. He came up through the sales side to become CEO at PandoLogic. PandoLogic has been doing programmatic for about 13 years.
Essentially, programmatic is just an easier way to buy recruitment advertising. Most employers on job board sites buy through a one-to-many process, and Programmatic can automate that process of job distribution. It gives you a single source for pushing job ads and also eliminates the waste in advertising spend.
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