PandoLogic – Demystifying Programmatic with Terry Baker
I hope you’re all having a wonderful weekend. Today, we have another wonderful show for you because I have Terry Baker on from PandoLogic to discuss one of the most misunderstood terms and uses of technology in Talent Acquisition. I’m really excited to talk to Terry on demystifying programmatic.
About Terry Baker & PandoLogic
Terry has been in the HR world for about 20 years, traditionally in software on the vendor side. He came up through the sales side to become CEO at PandoLogic. PandoLogic has been doing programmatic for about 13 years.
Essentially, programmatic is just an easier way to buy recruitment advertising. Most employers on job board sites buy through a one-to-many process, and Programmatic can automate that process of job distribution. It gives you a single source for pushing job ads and also eliminates the waste in advertising spend.
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Thanks for tuning in to this episode of RecruitingLive with William Tincup. Of course, comments are always welcome. Be sure to subscribe through your favorite platform.
William is the President of RecruitingDaily. At the intersection of HR and technology, he’s a writer, speaker, advisor, consultant, investor, storyteller & teacher. He’s written over 250 HR articles, spoken at over 375 HR & recruiting conferences and he’s conducted over 1350 HR podcasts & webinars. William prides himself on being easy to find on The Internets, Google him, and connect with him via Twitter, Facebook, Instagram, LinkedIn, and YouTube.
William serves on the Board of Advisors for Hire Wells, Worksense, Wedge, Optimal, Rolebot, Gustav, Humantic, TechScreen, Brazen, Engagedly, Echovate, VibeCatch, Continu, Happie, Work4, and SmartRecruiters. He’s an active mentor with ATK LABS (Israel) and Talent Tech Labs (New York City). He was previously an advisor to Altru (sold to iCIMS Q4 2020), Hyphen (sold to Betterworks Q1 2020), Causecast (sold to America’s Charities Q3 2019), RolePoint (sold to Jobvite Q4 2018), PeopleMatter (sold to Snag Q2 2016), Good.co (sold to StepStone Q1 2016) Smarterer (sold to Pluralsight Q4 2014) and a board member of Talentegy (sold to Jobvite Q3 2020), Chequed (merged to create OutMatch Q3 2015).
William is a graduate of the University of Alabama of Birmingham with a BA in Art History. He also earned an MA in American Indian Studies from the University of Arizona and an MBA from Case Western Reserve University. William holds six distinct certifications: “Trustee Management & Development” from United Way Blueprint for Board Service, “Leadership Development” from Leadership Fort Worth, “Certificate in Nonprofit Management” from The Mandel Center for Nonprofit Organizations, “Trustee Management & Development” from Business Volunteers Unlimited, “SHRM – SCP Certification (Senior Certified Professional)” from SHRM and, “Senior Professional in Human Resources (SPHR)” from the HR Certification Institute.
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