Marketing Automation in Recruitment: Toodaloo to the CRM
In today’s episode, we rock out with two of the industry’s best-known names in Recruitment Marketing: Adam Gordon from Candidate.id and Marvin Smith, the legend of legends and the industry’s “most approachable human” (a quote from Fink.)
From marketing automation campaigns to managing experience, messaging, and empathy, we cover it all in just about 15 minutes’ time.
In this episode we cover:
- The black hole of compliance.
- Messaging, communication, and pipelining.
- Structure and Building for the future.
& “Taking pics of birds” – doesn’t mean the same thing in the US as it does in Scotland.
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