How to Co-Market with Partners: Half the Risk, Double the Upside
How do you recommend companies co-market with partners? Generally speaking, partnerships take a while to work out the details. It doesn’t happen overnight. Then you do your press release, your website blurb, and then what? You can’t stop there or you’ve dropped the ball.
The possibilities for collaboration are endless. You have the power of two marketing budgets to share the cost. You each now have access to the other brand’s audience.
*Disclaimer* this is not legal advice. We are not lawyers (and do not play them on TV).
In this episode, Ryan and William discuss the steps you should take once a partnership has been established. Tune in for the conversation.
3 key things to do once you’ve established a partnership:
- Talk. Get everyone together.
- Do something small. Don’t create a 15 point plan right off the bat. Start with one thing.
- Plan something fun and bold. Do an event together.
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Be sure to check out our other podcasts in this Recruitment Marketing series. Of course, comments are always welcome. Thanks for tuning in.
Playing time: 10 minutes