Email Harvesting: Why it’s Wrong and How it Can Kill Your Business
It’s another Sourcing School session! One of the most searched terms on RecruitingDaily is “email harvesting” or “email scraping.” You have a lot of people that talk smack about pulling as many email addresses as they can, and add them to lists. Then they blast people. Problem: there’s a CANSPAM law.
There are a number of things you have to be concerned about, besides the fact that it’s a shady thing to do. What’s the right way vs the wrong way to do this?
P.S.: If you missed last week, we talked about Seed Recruiting and Omnichannel Marketing. If you missed it, check it out now!