How this Fortune 100 Company Is Building Its Employer Brand—without an Agency of Record

In this podcast…

Celinda Appleby, Head of Global Recruitment Marketing at Oracle, is reshaping how employer branding gets done with a blend of no-nonsense organizational savviness and cutting edge strategy.

In this episode of Resonate, Celinda talks about why she assembled her own, internal team of employer branding pros rather than hire a recruitment marketing agency… how she’s done it… her approach to building the Oracle employer brand by building each employee’s personal brand… and, of course, what it takes to sell a vision inside a large enterprise. (How easy was winning over other stakeholders? On her relationship with marketing, Celinda admits, “It wasn’t love at first site.”)

Don’t know Celinda? You’ll want to. She’s a leader in the space with a great story to share.

Resources mentioned in this podcast are:

Heard in this podcast:

Jason Seiden Square

Jason Seiden, CEO & Cofounder, Brand AmperJason’s a storyteller. He launched Brand Amper, a brand management platform for recruiting, based on 20 years experience solving leadership and communications challenges for Fortune 500 executives and their employees.
Twitter: @Seiden

 

 


Celinda Appleby SquareCelinda Appleby
, Head of Global Recruitment Marketing, Oracle
Celinda strategically defines and executes Oracle’s Global Talent Acquisition digital strategy to include employer brand & social footprint, manages global campaigns and launches new HR technologies that attract top talent.
Twitter: @CelindaAppleby

Noel Cocca on LinkedinNoel Cocca on TwitterNoel Cocca on Youtube
mm

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.





mm

CEO/Founder RecruitingDaily and avid skier, coach and avid father of two trying to keep up with my altruistic wife. Producing at the sweet spot talent acquisition to create great content for the living breathing human beings in recruiting and hiring. I try to ease the biggest to smallest problems from start-ups to enterprise. Founder of RecruitingDaily and our merry band of rabble-rousers.

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