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Tag: Recruiting

3 Reasons Your Employer Brand Should Differ From Your Consumer Brand

3 Reasons Your Employer Brand Should Differ From Your Consumer Brand

Your company likely focused on building its consumer brand long before you began worrying about building an employer brand. And while the two are promoting the same company and may share the same message of values and culture, your employer brand is actually quite different from your consumer brand. A consumer brand proposition defines a product or service […]

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Top 5 Secrets for LinkedIn Success

Top 5 Secrets for LinkedIn Success

Okay, you’ve created your LinkedIn profile, updated all of your past experience and education, so you’re all set to go, right? Wrong. If you don’t actually DO something with your LinkedIn account and make the most of it, then you’re missing out. Here’s what your REALLY need to know about LinkedIn to land that dream job. […]

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How To Become A Recruiting Thought Leader In 5 Easy Steps

How To Become A Recruiting Thought Leader In 5 Easy Steps

One question that I get asked way more often than I’d like is, “how do I become a thought leader?”  Well, here’s a tip: if you need advice on that particular topic, you’re probably out of your element here, Donnie.  But the whole concept of thought leadership is, well, a little nauseating to me. What […]

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Google Introduces Auto-Awesome for Resumes

Google Introduces Auto-Awesome for Resumes

Move over, resume writers and career coaches. You may finally have met your match.  Looks like Google has finally entered the recruiting game with some serious tech that’s going to change the way job seekers find employers – and employers find job seekers.  Although, interestingly enough, it still looks like the company that’s innovative enough […]

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Think Recruiting Is Sales? Think Again.

Think Recruiting Is Sales? Think Again.

I often hear people likening recruiters to salespeople. As they see it, there are a lot of similarities between the two: the structure of their performance metrics is similar, basic workflows are similar, etc. I’m sure recruiters and salespeople alike would argue there is far more that distinguishes each function – and I’m sure they […]

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Branding Is Not Recruiting

Branding Is Not Recruiting

MILITARY FRIENDLY EMPLOYER!      WE LOVE VETS! Those are both great slogans for a PR campaign or organizational branding efforts. They are not, however, great for recruiting or hiring.  This is because slogans attract too wide of an audience.  Recruiting is not about connecting with a group of people, it’s about connecting to the […]

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Recruitment Marketing Lessons from Mitch Hedberg

Recruitment Marketing Lessons from Mitch Hedberg

I was listening to a well-known comedian on my iPad this past weekend and had boisterous laugh as it immediately turned my recruiter brain on after a moderately humors segment. The comedian, Mitch Hedburg, was talking about one of his first jobs as a kid. He said, “I had a paper route when I was a […]

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Introducing The Recruiting Service Innovation Awards

Introducing The Recruiting Service Innovation Awards

Look, I get it.  You’re thinking that the last thing we need in recruiting is another award program.  But, bear with me a minute while I explain the rationale for the Recruiting Service Innovation Awards – the ReSIs. One of the oldest axioms in business, of course, is that “the customer is always right.”  Not […]

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How To Tell If You’re Actually Employable

How To Tell If You’re Actually Employable

A few of us non-traditional, mold-breaker, non-conformist, square pegs in a land of round holes occasionally jokingly refer to ourselves as unemployable. And, in certain ways that isn’t far from accurate. If we look throughout history we find plenty of well-known business and leadership success stories that wouldn’t have been possible if those responsible didn’t […]

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Forget Candidate Experience. What About Recruiter Experience?

Forget Candidate Experience. What About Recruiter Experience?

I hear lots about candidate experience.  There are even fab awards to help us stay focussed on this often under-invested area. (Congrats to the recent winners of the UK awards, by the way.) I have been recruiting recently for a project manager and a trainer.  And what a totally frustrating experience!  We often hear horror […]

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