Discover functions are geared toward finding and connecting with candidates – passive or active as well as past, present, and future. They offer multiple channels through which candidates can connect with an organization beyond applying for an open job.
Engage functions are geared toward organizing and pipelining talent. They include building talent pools and communities of highly engaged, if not readily available, candidates.
Nurture functions are focused on keeping the employer brand in front of candidates. This includes email newsletters to target audiences, birthday reminders, social activity tracking, and more.
And Hire functions bring outcomes from all of these things together so that recruiters can respond to talent needs more quickly – and with warmer leads.
See more at Talent Acquisition Today
About the Author: As the Talent Acquisition Analyst at Brandon Hall Group, Kyle Lagunas heads up research in key practices in sourcing, assessing, hiring, and onboarding – as well recruitment marketing, candidate experience, and social recruiting.
Through primary research and deep analysis, he keeps today’s business leaders in touch with important conversations and emerging trends in the rapidly changing world of talent.
Kyle has spent the last several years offering a fresh take on the role of technology as part of an integrated talent strategy, and focuses on providing actionable insights to keep leading organizations a step ahead.
Previously the HR Analyst at Software Advice, he is regular contributor on SHRM’s We Know Next and TLNT, and his work has been featured in Forbes, The New York Times, Business Insider, Information Weekly, and HRO Today.