This shouldn’t come as a big surprise: Passive candidates are not on job boards because they are not out looking for jobs.
If you really want to reach them you need to go where they are, and like 2.2 billion other people in the world, they are on Facebook.
An underutilized tactic for passive candidates
One of the massively underutilized tactics by recruiters and Talent Acquisition professionals is using simple Facebook ads, particularly if you’re trying to reach niche candidates or working on a hard to fill role. Yes, most audiences are on Facebook, and their advertising platform allows you to be VERY targeted in a way you cannot do on any other channel.
So, here is Part 1 in a three-part series that shares some tips on how you can best utilize Facebook ads to reach passive candidates
You can also sign up for my online course — How to use Facebook Ads to Reach Passive Candidates