In Part 1 of How to Reach Passive Candidates Using Facebook Ads: It’s About the Context!, I spoke about considering the context of your ad content.
You need to remember that social media is a social platform that serves two (2) primary human needs:
- The need to belong; and,
- The need for self-presentation.
Want passive candidates? Grab their attention
So, your Facebook ads need to reflect the very reason why people are using it. Context and relevancy will stop the scroll and grab their attention (which really, is your ultimate goal).
Today in Part 2 in this video series, I share a few more insights to help you create Facebook ads to reach those-hard-to-get candidates. Tomorrow in Part 3, we’ll focus on audience targeting.
You can also sign up for my online course — How to use Facebook Ads to Reach Passive Candidates