Recruitment Marketing

All That Junk: The Diminishing Returns of Recruiting Spam.

If you’ve ever been a recruiter, you’ve probably received that “we need to talk about this req” e-mail. You know...

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Even knowing...

War Ready: Why Job Postings on Facebook Are The Beginning of the End for LinkedIn.

Facebook has reportedly thrown the opening salvo in its long anticipated move into the recruiting and hiring vertical, with TechCrunch...

The Seven Dwarfs of Employer Branding Videos

Every marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make...

Balls, Balls, Balls: Men At Work.

So, I’m sitting in the office as my CEO and Finance Director – both male, suffice to say – are having a conversation about...

Tag, You’re It: The Social Dynamics of Referral Technology

We know that referral programs deliver the best quality employees, and we need tech to help us. These are the dynamics and deal breakers...

No Strings Attached: How Structured Hiring Will Keep Your Team In Sync.

Music has always played one of the most formative elements of our own personal stories.  There are certain songs, or artists, or albums...

Blindsided: The Consequence of Talent Mobility

I have always loved the MTV show The Real World, and it had been a guilty pleasure of mine right from the beginning of the first show all...

Throwdown: Can LinkedIn Take On Salesforce?

As the dust settles from Microsoft’s acquisition of LinkedIn, the rumors have just begun to swirl. The first wave of reactions were...

Marketing Miss: Recruiting Ads For Clicks

I went to college with marketing in mind. I applied to go to college as a business major. I would become a marketer and write jingles about...

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