Category: Recruitment Marketing

Blindsided: The Consequence of Talent Mobility

I have always loved the MTV show The Real World, and it had been a guilty pleasure of mine right from the beginning of the first show all...

Throwdown: Can LinkedIn Take On Salesforce?

As the dust settles from Microsoft’s acquisition of LinkedIn, the rumors have just begun to swirl. The first wave of reactions were...

Marketing Miss: Recruiting Ads For Clicks

I went to college with marketing in mind. I applied to go to college as a business major. I would become a marketer and write jingles about...

Vote For Me: Campaigning For Data

Algorithms make a lot of decisions for us, whether we know it or not. They decide what ads we see, what Youtube video plays next and a lot...

Brick of Hashtag: Why Recruiters Need to Kick Their Twitter Habit.

I’ll admit that I joined Twitter somewhat reluctantly; unlike, say, Facebook, which is instantly intuitive and almost universally...

The Voice: Resonating Bias?

The whole concept behind the show “The Voice” is pretty simple. Take a bunch of artists and have them sign for four judges...

Talent Wars: A New Hope

Let’s talk Star Wars, specifically Star Wars IV – A New Hope. For those of you who have seen the movies which, based on...

Don’t Call It A Comeback: Marketing Is Actually Recruiting.

If there’s one recruiting anthem we’ve all probably heard before, it’s these three, seemingly simple words: “Recruiting is...

Reflection: Why Recruiters Who Live in Glassdoor Shouldn’t Throw Stones.

Sometimes, reading the reviews on Glassdoor feels a little bit like watching a bad breakup – it’s uncomfortable, it’s...

How To Make Sure Your Recruiting Content Doesn’t Suck.

Your job descriptions, as you likely already know, are all but worthless. They are poorly-written technical specs built by lawyers who...

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