Posts by: Tanya Williams

How to Reach Passive Candidates Using Facebook Ads: Audience Targeting

Facebook is one of the most powerful digital platforms in the world. With a user population bigger than China, you might say it is a pretty...

How to Reach Passive Candidates Using Facebook Ads: Grabbing Their Attention

In Part 1 of How to Reach Passive Candidates Using Facebook Ads: It’s About the Context!, I spoke about considering the context of your...

How to Reach Passive Candidates Using Facebook Ads: It’s About the Context!

This shouldn’t come as a big surprise: Passive candidates are not on job boards because they are not out looking for jobs. If you...

Why the “F” Word Should Be Your New Best Friend

The “F” word is a very powerful word but let me just make sure we are talking about the same F word (Insert cheeky smile here)....

Becoming a 5 Minute Digital Marketer: Why Saying You Have No Time is BS

Digital marketing is a big topic and can be overwhelming for many recruiters due to the amount of information and choices available. It is...

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